7 Tools to Ensure Tourism Resilience and Sustainability


The Pacific Asia Travel Association (PATA) believes resilience is key to the tourism sector's recovery.

In this session, "Destination Success: 7 Tools for Tourism Resilience and Sustainability," at the Asian Development Bank's (ADB) third Southeast Asia Development Symposium (SEADS), PATA explored seven tools to help destinations, tourism businesses, and communities not only to recover from COVID-19 but also to be "future-proof."

The session was organized by PATA.


  • Graham Harper, Advisor, Sustainability and Social Responsibility, Pacific Asia Travel Association
  • Liz Ortiguera, CEO, Pacific Asia Travel Association
  • Fernanda Rodak, Sustainability Project Coordinator, Pacific Asia Travel Association
  • Napason Wetchapram, Sustainability Project Coordinator, Pacific Asia Travel Association
  • Aletheia Tan, Youth Ambassador, Pacific Asia Travel Association
  • Phimphika Artthakhan, Strategic Partner Relations Manager, Pacific Asia Travel Association
  • Paul Pruangkarn, Director of Communications and External Affairs, Pacific Asia Travel Association
  • Andreas Hofmann, Project Manager, Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ)
  • Try Chhiv, Advisor, Ministry of Tourism, Cambodia; Director of International and Cooperation ASEAN and Director of National Committee for Tourism Professionals Secretariat, Ministry of Tourism, Cambodia
  • Suyin Lee, Global GM, DISCOVA Travel • Fanny Vong, President, Macao Institute for Tourism Studies
  • Bijan Khazai, CEO, Hotel Resilient • Damian Cook, CEO and Founder, E-Tourism Frontiers
  • John Bailey, Managing Consultant, Global Communications Consulting

SEADS 2022, "Sustainable Solutions for Southeast Asia's Recovery," was held on 16–17 March.

Watch SEADS 2022 recordings.