Southeast Asia’s digital economy is on track to grow 20% to nearly $200 billion in gross merchandise value (GMV) by the end of 2022 despite global macroeconomic headwinds, says a new report from Google, Temasek, and Bain & Company.
The report says Southeast Asia's digital economy is increasingly feeling the impact of global economic trends, but is still on course toward $600 billion–$1 trillion GMV by 2030.
While 100 million additional internet users have come online in the last 3 years, after years of acceleration, digital adoption growth is normalizing. With digital adoption maturing, understanding usage behavior across consumer segments is necessary to unlock incremental headroom for growth, the report notes.
Contents
- Executive Summary
- Navigating macroeconomic headwinds
- Approaching $200B in rough seas
- Prudence clouds tech investments
- Towards a sustainable digital economy
- Charting the course for the digital decade
- Ports of call: Country data
Published October 2022.
Source: Google
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