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Big Data for Better Tourism Policy, Management, and Sustainable Recovery from COVID-19

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The coronavirus disease (COVID-19) pandemic put global tourism into its greatest crisis on record in 2020 as international arrivals fell 73% after nearly all governments around the world introduced a range of measures to restrict travel.

Asia and the Pacific was not spared, with arrivals plummeting 84% at the end of 2020 and over 50% of the destinations remained fully closed to international travel.

This joint report from the United Nations World Tourism Organization and Asian Development Bank explores how big data can support the development of sustainable tourism and help revitalize and reshape the sector as it emerges from the pandemic. 

Contents 

  • Introduction
  • What is Tourism Big Data?
  • How Governments Are Using the Tourism Big Data?
  • Big Data Challenges and Limitations
  • Using Big Data for Recovery and Regional Cooperation in Tourism
  • Big Data for Sustainable Tourism Recovery
  • Conclusion and Policy Recommendations
  • Appendix: Skills Required for Big Data Collection and Analysis

Published December 2021.
Source: United Nations World Tourism Organization and Asian Development Bank

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