The Pacific Asia Travel Association (PATA) is holding the PATA Destination Experience Forum and Mart 2023 in Kuching in Sarawak, Malaysia on 21–23 June, with the theme "Responsible Tourism, Gastronomy Tourism, and Ecotourism."

The 3-day event will gather the top minds in destination travel for insightful discussions on managing destinations and digital marketing. It will also bring tourism professionals from adventure, eco-tourism, and gastronomic tourism to discuss new opportunities to promote sustainability within the industry. 

The goal is to help secondary and tertiary areas grow and develop into widely recognized, bucket-listed tourism destinations.

Founded in 1951, PATA is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from, and within the Asia–Pacific region.