With the strong comeback of competition between destinations in and outside the Asia and the Pacific, all possible means of influence are activated to move people to new places. In that context, data-based influencer marketing and user-generated content can help make a difference in destinations’ marketing.

This webinar will help participants learn about the best practices in deploying influencer marketing and organic user-generated content to boost destinations’ appeal. The discussions will focus on Asian and other international case studies.

Speakers

• Olivier Henry-Biabaud, Partner and Managing Director, MMGY TCI Research
• Mackenzie Bromely, Vice-President, Social Media and Content Strategy, MMGY