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Lia Purnamasari

Design Researcher

Pulse Lab Jakarta

Lia Purnamasari is the design researcher for United Nations’ Pulse Lab Jakarta. She is experienced in conducting design research within the humanitarian and tech sectors with a breadth of methodologies such as human-centered design, service, and systemic design. In her work with Pulse Lab Jakarta, she focuses on discovering qualitative insights to complement big data analytics for humanitarian purposes including topics such as financial inclusion, safe city for women, and inclusive digitalization for women entrepreneurs.

Women entrepreneurs are essential contributors to economic and social transformation, especially in the impact sector, or the businesses that focus beyond generating profit and also contribute to improving social and environmental impact. Illustration credit: Lia Purnamasari/Pulse Lab Jakarta. , Women impact entrepreneurs are just as growth-oriented and risk-taking as men. Illustration credit:  Lia Purnamasari/Pulse Lab Jakarta.
Article

Indonesia's Women Impact Entrepreneurs: Her Barriers Are More Systemic Than You Think

Women entrepreneurs face challenges in growing their businesses, including limited access to capital, advice, training opportunities, and support networks.
An illustration depicting women entrepreneurs' use of digital tools. , An illustration depicting how digital platforms link service providers with their customers. , An illustration showing the reasons for setting up businesses. , An infographic listing the recommendations of the article.
Article

How Is Digitalization Helping Women-owned Micro and Small Businesses Cope During the Pandemic?

Digitalization alone is not enough to help women-owned small businesses in Indonesia survive disruptions like COVID-19.