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Profiles

Lazada

Lazada Group is a pioneer in e-commerce in Southeast Asia. Present in six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam, Lazada connects this vast and diverse region through its technology, logistics, and payments capabilities. In 2016, Lazada became the regional flagship of the Alibaba Group.

In markets like Southeast Asia, where many consumers are still unfamiliar with the online ecosystem, platforms must communicate their expectations and standards so that users can detect and avoid risky situations. Photo credit: ADB.
Article

Why Trust and Safety Is Essential for E-commerce Platforms

As online marketplaces mushroom, businesses need to create safe digital environments for users, says Alan Chan, Lazada Group’s chief risk officer.