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Alan Chan headshot.

Alan Chan

Chief Executive Officer, Lazada Malaysia

Chief Risk Officer, Lazada Group

Lazada

Alan Chan is the chief executive officer of Lazada Malaysia and the Lazada Group’s chief risk officer. Prior to Lazada, he was managing director at Accenture Digital.

In markets like Southeast Asia, where many consumers are still unfamiliar with the online ecosystem, platforms must communicate their expectations and standards so that users can detect and avoid risky situations. Photo credit: ADB.
Article

Why Trust and Safety Is Essential for E-commerce Platforms

As online marketplaces mushroom, businesses need to create safe digital environments for users, says Alan Chan, Lazada Group’s chief risk officer.