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Profiles

Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) connects public and private organizations for the responsible development of the travel and tourism industry.

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Tourism is well-positioned to support climate adaptation as it is an industry with many sectors, with many opportunities to engage and involve.
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The industry should look beyond economic aspects, writes Kevin Phun, director at the Centre for Responsible Tourism.
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While there is no playbook on how to restart the travel engine, there are opportunities to streamline measures while respecting practical risk mitigation considerations.