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Pacific Asia Travel Association (PATA)

Pacific Asia Travel Association (PATA)

The Pacific Asia Travel Association (PATA) connects public and private organizations for the responsible development of the travel and tourism industry.

Tourism’s contribution to greenhouse gas emissions was estimated to be approximately 8%. Photo credit: ADB.
Article
14 March 2023

Climate Adaptation and Tourism: A Closer Link Than We Might Think?

Tourism is well-positioned to support climate adaptation as it is an industry with many sectors, with many opportunities to engage and involve.
The tourism industry must give the matter of equal distribution of benefits important consideration as it is part of sustainable development. Photo credit: ADB.
Article
22 June 2022

Understanding the Equal Distribution of Tourism's Benefits

The industry should look beyond economic aspects, writes Kevin Phun, director at the Centre for Responsible Tourism.
Government officials across the region have the unenviable position of weighing public health risks versus the impact to livelihoods and broad scale economic impacts. Photo credit: ADB.
Article
13 May 2022

Finding Ways to Revive Travel Sustainably

While there is no playbook on how to restart the travel engine, there are opportunities to streamline measures while respecting practical risk mitigation considerations.