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Liz Ortiguera

Liz Ortiguera

Chief Executive Officer

Pacific Asia Travel Association

Liz Ortiguera has more than 25 years of global experience and expertise in general management, marketing, business development, and partner network management. She is passionate about innovation, business transformation, and community building. Her career spans several industries—travel/lifestyle, technology, financial services, and pharmaceuticals.

Government officials across the region have the unenviable position of weighing public health risks versus the impact to livelihoods and broad scale economic impacts. Photo credit: ADB.
Article

Finding Ways to Revive Travel Sustainably

While there is no playbook on how to restart the travel engine, there are opportunities to streamline measures while respecting practical risk mitigation considerations.