After being paused for 2 years, tourism is poised for recovery, according to the Pacific Asa Tourism Association (PATA), which is organizing the PATA Destination Marketing Forum in Songkhla, Thailand.  

The event, themed “Forging Ahead,” offers a unique opportunity for networking, learning, and discovery, consisting of a conference and a destination experience through a technical tour, as well as various hosted social functions. The program focuses on key opportunities facing destination marketing and management in the post-pandemic recovery world.

Songkhla is a fishing town with renowned attractions and delicious cuisines. Just recently, it had been proposed to be included on the list of World Heritage Sites and the UNESCO Creative Cities of Gastronomy. 

Sponsored by the Thailand Convention & Exhibition Bureau, the Tourism Authority of Thailand, the Songkhla Convention and Exhibition Bureau, and the Designated Areas for Sustainable Tourism Administration, with the support of Songkhla City, the event is by invitation-only and the registration is complimentary.