Digital consumption is now ingrained as a way of life in Southeast Asia. Since the pandemic began, about 60 million consumers have joined these digital marketplaces with 9 in 10 consumers staying put in 2021. Moreover, the size of the digital economy has more than doubled to $170 billion in 2021.

This webinar featured Geia Lopez, industry analytical head, consumer goods and retail, at Google Southeast Asia, who discussed some of the key issues on the digital economy in ASEAN.

The webinar was part of the Learnings for Economics and Policy Analysis (LEAP) Series organized by the Asian Development Bank's (ADB) Southeast Asia Department. LEAP features online presentations to strengthen the economic and policy analysis skills of the department's staff in preparing research and project documents. LEAP aims to encourage participants to discuss the latest developments in the region and share country experiences and perspectives.